Tinfol Inc. manufactured perfumes and makeup for women. Its products catered to all age groups. Because of the entry of other players into the market, the market share of Tinfol registered a drastic fall. Hence, Tinfol decided to change its strategy and segmented its consumers into categories such as middle-aged moms, young and fashion-forward consumers, and baby boomers. It offered products fulfilling the needs of each of the segments. It also set up a website where customers could mix more than 20 varieties of perfumes to create a personalized scent.
-In the beginning, Tinfol offered its products to women of all age groups.This is an example of a(n):
A)ideal positioning strategy.
B)perceptual mapping strategy.
C)brand repositioning strategy.
D)undifferentiated targeting strategy.
E)concentrated targeting strategy.

Question

Quizplus · Accepted Answer

Tinfol initially offered its products to women of all age groups, which means it followed an undifferentiated targeting strategy.