Telaware promoted itself as a single-stop office supply superstore where people could buy everything for their offices under one roof.Telaware soon found that the marketplace was crowded with retailers offering the same.Therefore, it decided to change the way it projected itself.It now differentiates itself from other retailers by promising customers an easier shopping experience.This is an example of:
A)brand repositioning.
B)undifferentiated positioning.
C)perceptual mapping.
D)mass marketing.
E)micro customization.

Question

Quizplus · Accepted Answer

Telaware's decision to differentiate itself by promising customers an easier shopping experience suggests a brand repositioning strategy. By shifting the focus of its branding, Telaware can differentiate itself from competitors and appeal to a different segment of the market.

Telaware Promoted Itself as a Single-Stop Office Supply Superstore Where