Tinfol Inc. manufactured perfumes and makeup for women. Its products catered to all age groups. Because of the entry of other players into the market, the market share of Tinfol registered a drastic fall. Hence, Tinfol decided to change its strategy and segmented its consumers into categories such as middle-aged moms, young and fashion-forward consumers, and baby boomers. It offered products fulfilling the needs of each of the segments. It also set up a website where customers could mix more than 20 varieties of perfumes to create a personalized scent.
-The website provided by Tinfol allowed customers to personalize the perfumes.This is an example of:
A)differentiated targeting.
B)mass customization.
C)perceptual mapping.
D)undifferentiated customization.
E)ideal positioning.

Question

Quizplus · Accepted Answer

The website provided by Tinfol, which allows customers to mix and personalize their perfumes, is an example of mass customization. This is because Tinfol is offering a product (perfume) that can be customized to meet the unique needs and preferences of individual customers on a large scale.