A small non-profit organization ran a campaign on Facebook and Instagram to increase customers' donations.The ad briefly show case the cause and invite customers to donate through the non-profit's website.Which metrics would be the best to assess the effectiveness of this campaign?
A)Ad exposure
B)Click through rate
C)Website traffic before and after the campaign.
D)Number of donors before and after the campaign.
E)Ad engagement

Question

Quizplus · Accepted Answer

The ultimate goal of the campaign is to increase donations, so the number of donors before and after the campaign would provide the most accurate metric to measure the effectiveness of the campaign. However, tracking website traffic before and after the campaign could also provide valuable insight into the success of the campaign. Ad exposure, click through rate and ad engagement are also important, but not as essential as the number of donors or website traffic in this case.

A Small Non-Profit Organization Ran a Campaign on Facebook and Instagram