Roltech Limited is a telecom company that operates GSM networks in six countries.Roltech's top managers identify that the company's growth has been idle for a few years and decide to take these steps to promote growth: (1)Increase the spending on advertising and intensify promotional activities.(2)Open telecom companies in more countries.(3)Introduce special tariffs to attract more customers from existing markets.Which of the following strategies have Roltech's top managers decided to adopt?
A)Intensification and diversification
B)Product development and diversification
C)Market penetration and market development
D)Product intensification and product development
E)Segmentation and market diversification

Question

Quizplus · Accepted Answer

Roltech's managers have decided to adopt market penetration by increasing advertising and promotional activities, and market development by opening telecom companies in more countries. They also plan to introduce special tariffs to attract more customers from existing markets. Therefore, the strategy they have adopted is market penetration and market development.

Roltech Limited Is a Telecom Company That Operates GSM Networks