Unlike other IMC program elements, personal selling is usually used alone.

Name: Unlike other IMC program elements, personal selling is usually used alone.
Brand: Quizplus
Rating: 4.8 (49 reviews)

Question

Quizplus · Accepted Answer

Personal selling is often used in combination with other elements of IMC such as advertising, public relations, and sales promotion. It is a part of the overall communication strategy and is used to build personal relationships with customers to influence their purchasing decisions.

Unlike Other IMC Program Elements, Personal Selling Is Usually Used