Which of the following characteristics of personal selling can be both advantageous and disadvantageous?

Question

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The ability to personalize the sales message can be advantageous because it allows the salesperson to tailor the message to the specific needs and preferences of the customer, potentially increasing the likelihood of a sale. However, it can also be disadvantageous as it requires significant time and effort to understand each customer's unique situation, which can be resource-intensive.

Which of the Following Characteristics of Personal Selling Can Be