Of all the promotional program elements, only personal selling provides the opportunity for:
A) increased product awareness.
B) the communication of detailed information.
C) direct feedback.
D) maintaining customer loyalty.
E) low sales costs.
Correct Answer:
Verified
Q85: Marketers often use mass communications as an
Q86: Buyers consider knowledgeable salespeople to be most
Q87: Which of the following is a disadvantage
Q88: Personal selling often results in conflict between
Q89: Personal selling may lead to ethical problems.
Q91: Salespeople should not behave like gabbers during
Q92: Studies conducted to examine the combination of
Q93: Which of the following characteristics of personal
Q94: The ability to tailor the marketing message
Q95: Many decision makers are offended by salespeople
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