Studies Conducted to Examine the Combination of Advertising and Personal-Selling

Studies conducted to examine the combination of advertising and personal-selling efforts have shown that it is likely to:

A) reduce effectiveness.
B) weaken the image of sales reps.
C) reduce reach.
D) increase costs.
E) increase probability of salE.Studies have shown that companies can improve reach, reduce costs, and improve the probability of a sale by combining advertising and personal selling.Sales reps from well-known companies are better received than those from companies that do not spend advertising dollars to create awareness.