The ability to tailor the marketing message may prove to be either an advantage or a disadvantage. Under which of the following situations could it become a disadvantage?
A) When costs per contact are high
B) When salespeople alter the message just to get a sale
C) When the price of the product is standardized
D) When the product is complex in nature
E) When distribution channels are short and direct to the end user
Correct Answer:
Verified
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