Personal selling offers the opportunity to assess the sales situation and to adapt the sales message accordingly. This is called _____.
A) a missionary sale
B) a cross sale
C) a one-way communication process
D) a secondary response system
E) a direct feedback network
Correct Answer:
Verified
Q94: The ability to tailor the marketing message
Q95: Many decision makers are offended by salespeople
Q96: What does it mean when salespeople are
Q97: Which of the following stages in the
Q98: Which of the following is a disadvantage
Q100: Personal selling is considered more effective than
Q101: Quantitative measures used to evaluate sales personnel
Q102: Personal selling is a more appropriate tool
Q103: Many companies have started using telemarketing to
Q104: Research has shown that combining advertising with
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents