Personal Selling Is Considered More Effective Than Other Marketing Communication

Personal selling is considered more effective than other marketing communication techniques for some products. Which of the following is a reason for this?

A) Distortion of marketing messages does not occur in personal selling.
B) Salespeople can be involved in the decision-making process.
C) Marketing messages tend to be consistent in personal selling.
D) Personal selling is an inexpensive form of communication.
E) Personal selling is associated with better reach compared to other methods.