Many companies have started using telemarketing to supplement personal selling. Which of the following is a reason for this?
A) Increased need for personalization
B) Increased need for diseconomies of scale
C) Need for reducing the selling costs
D) Need for face-to-face interaction
E) Decreased customer loyalty
Correct Answer:
Verified
Q98: Which of the following is a disadvantage
Q99: Personal selling offers the opportunity to assess
Q100: Personal selling is considered more effective than
Q101: Quantitative measures used to evaluate sales personnel
Q102: Personal selling is a more appropriate tool
Q104: Research has shown that combining advertising with
Q105: In which of these situations is personal
Q106: Which of the following is a major
Q107: Qualitative measures used to evaluate sales personnel
Q108: Which of the following is a qualitative
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