Personal selling is a more appropriate tool than advertising when the objective is to:
A) ask for a sale.
B) minimize the cost per lead.
C) provide information.
D) create awareness.
E) create brand appeal.
Correct Answer:
Verified
Q97: Which of the following stages in the
Q98: Which of the following is a disadvantage
Q99: Personal selling offers the opportunity to assess
Q100: Personal selling is considered more effective than
Q101: Quantitative measures used to evaluate sales personnel
Q103: Many companies have started using telemarketing to
Q104: Research has shown that combining advertising with
Q105: In which of these situations is personal
Q106: Which of the following is a major
Q107: Qualitative measures used to evaluate sales personnel
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