Buyers consider knowledgeable salespeople to be most helpful. In order to have this trait, salespeople should be:

Question

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In order to be considered knowledgeable, salespeople should be aware of every detail of the products and policies they are selling. This will enable them to answer any questions the buyer may have and provide the necessary information to make an informed decision. While the other traits listed are important, they do not necessarily contribute to the perception of knowledgeability.

Buyers Consider Knowledgeable Salespeople to Be Most Helpful