At which stage of the response hierarchy is personal selling least likely to be useful?

Question

Quizplus · Accepted Answer

Personal selling is least likely to be useful at the product awareness stage because the primary goal of personal selling is to persuade customers to take action and make a purchase. At the product awareness stage, customers are just becoming familiar with the product and may not be ready to make a purchase yet, so personal selling may not be as effective as other promotional tools such as advertising or public relations.

At Which Stage of the Response Hierarchy Is Personal Selling