Marketers often use mass communications as an alternative to personal selling.Which of the following is a reason for this?

Question

Quizplus · Accepted Answer

Mass communications can reach a large audience at a lower cost per contact than personal selling. Personal selling can be expensive due to the need for individualized attention and the high cost per sales call. Therefore, marketers often choose mass communications to reach a larger audience at a lower cost.

Marketers Often Use Mass Communications as an Alternative to Personal