The Ability to Tailor the Marketing Message May Prove to Be

The ability to tailor the marketing message may prove to be either an advantage or a disadvantage.Under which of the following situations could it become a disadvantage?

A) when costs per contact are high
B) when salespeople alter the message just to get a sale
C) when the price of the product is standardized
D) when the product is complex in nature
E) when distribution channels are short and direct to the end user