Carter Corp., a global retail chain, launches an ad campaign, featuring supermodel Gemma Rush, in several Middle Eastern countries.The television commercials featuring Gemma are not well received in most Middle Eastern countries due to their explicit visuals.Which of the following environmental factors has the company failed to consider in this scenario?

Question

Quizplus · Accepted Answer

The company has failed to consider the cultural factor in this scenario. The values and beliefs of the Middle Eastern culture are conservative and explicit visuals may not be accepted or appreciated.