Which of the following is TRUE of ethnocentrism?
A) It refers to the receptive and heterogeneous attitude prevalent in a host country.
B) It refers to people's tendency to view their own group as the center of the universe.
C) It is synonymous with the concept of xenocentrism.
D) It is typically considered a negligible aspect of international marketing.
E) It is synonymous with cultural relativism.
Correct Answer:
Verified
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