Acacia Corp., a manufacturer of consumer electronics, encountered problems when it attempted to market instant cameras in Spain. Acacia found that Spanish consumers preferred having their film developed in the traditional format. Moreover, the company had failed to conduct a market research study about consumer customs, tastes, and attitudes in Spain. In this scenario, Acacia failed to study Spain's _____ environment.

Question

Quizplus · Accepted Answer

Acacia failed to study Spain's cultural environment, which includes customs, tastes, attitudes, and other cultural factors that may affect consumer behavior.