Swivel Inc., a manufacturer of consumer goods, markets its shampoo brand, Valerie, in several developing countries by making it available in single-use sachets. These sachets are sold through local shops in small towns and villages. In this scenario, Swivel is attempting to:

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Swivel is adapting its products for these markets by making them available in single-use sachets. This allows the company to reach consumers in small towns and villages who may not have access to traditional distribution networks.