Venus Inc., a manufacturer of canned meat, tried to market its canned beef products in India. Since cows are considered sacred in many parts of the country, beef consumption is limited. Since the company failed to consider this factor, its marketing strategy was a failure. This indicates that Venus Inc. did not understand the _____ environment in India.

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The failure of Venus Inc.'s marketing strategy in India was due to the cultural environment that exists in the country, where cows are considered sacred and beef consumption is limited. Therefore, the company failed to understand the cultural sensitivities of the Indian market.

Venus Inc, a Manufacturer of Canned Meat, Tried to Market Its