Sometimes participants rate an ad good on all characteristics because they like a few and overlook specific weaknesses.This tendency, called the _____ effect, distorts the ratings and defeats the ability to control for specific components.
A)halo
B)recency
C)stimulus-response
D)visual option source
E)Contextual

Question

Quizplus · Accepted Answer

The tendency described in the question is known as the halo effect, where an overall positive impression of a person, product, or company influences judgments about specific qualities. This can lead to a distortion of ratings and defeats the ability to control for specific components.

Sometimes Participants Rate an Ad Good on All Characteristics Because