Jim, a participant in a research study, rated an ad as "good" since he liked the celebrity featured in the ad.However, the ad was criticized by experts for being senseless and lacking realism.In this scenario, Jim is experiencing the
A)halo effect.
B)recency effect.
C)stimulus-response effect.
D)visual option source effect.
E)similarity effect.

Question

Quizplus · Accepted Answer

Jim's rating of the ad as "good" is biased by his positive feelings towards the celebrity featured in it. This is an example of the halo effect, where a positive impression of one aspect of a product or person can influence overall perception.

Jim, a Participant in a Research Study, Rated an Ad