According to the , the primary advantage offered by the recognition method of posttesting ads is
A)the reliability of its recognition scores.
B)true claims of recognition by participants in a test.
C)the ability to judge specific aspects of an ad.
D)lack of interviewer bias.
E)the validity of the recognition scores.

Question

Quizplus · Accepted Answer

The primary advantage offered by the recognition method of posttesting ads is the ability to judge specific aspects of an ad. This method involves showing participants the ad and asking them whether they remember seeing it before, which can provide insights into which elements of the ad were memorable or not. However, the reliability and validity of recognition scores may vary depending on factors such as the wording of the questions and the length of time between exposure to the ad and the posttest.

According to the , the Primary Advantage Offered by the Recognition