One method of testing how consumers relate to an ad and process the information it contains is to measure _____, the degree of brain activation that occurs when they look at the ad.
A)electrodermal response
B)cerebral response
C)beta activity
D)alpha activity
E)Pupillometrics

Question

Quizplus · Accepted Answer

The Answer of One method of testing how consumers relate to an ad and process the information it contains is to measure _____, the degree of brain activation that occurs when they look at the ad.
A)electrodermal response
B)cerebral response
C)beta activity
D)alpha activity
E)Pupillometrics

One Method of Testing How Consumers Relate to an Ad