The major advantage of a day-after recall test is that it:
A)is cost-efficient.
B)offers unlimited samples.
C)provides a realistic response profile.
D)is highly secure.
E)provides a uniform recall score for the same brand.

Question

Quizplus · Accepted Answer

A day-after recall test provides a realistic response profile as it measures the level of recall among participants after a day has passed since they were exposed to the brand name or advertisement. This time delay allows for memory decay, providing a more accurate reflection of real-world recall rates.

The Major Advantage of a Day-After Recall Test Is That