_____ are used to measure an advertising campaign's effectiveness at regular intervals.
A)In-depth interviews
B)Tracking studies
C)Recognition tests
D)Recall tests
E)Consumer juries

Question

Quizplus · Accepted Answer

Tracking studies are specifically designed to measure the effectiveness of advertising campaigns at regular intervals. They track several variables, such as brand awareness, brand perceptions, and purchase intent, over time to measure the impact of advertising. The other options listed may be used in advertising research but are not specific to measuring campaign effectiveness at regular intervals.

_____ Are Used to Measure an Advertising Campaign's Effectiveness at Regular