_____ is a posttest method used in broadcast commercials that traces the behaviors of consumers from a television set to a supermarket checkout counter.
A)Contextual testing
B)The Starch test
C)The Burke follow-up test
D)Single-source tracking
E)Bipolar tracking

Question

Quizplus · Accepted Answer

Single-source tracking is a posttest method that uses a single source of data to track the behaviors of consumers from a television set to a supermarket checkout counter. This can help advertisers measure the effectiveness of their broadcast commercials and understand how they impact purchasing behavior. While the other answer choices may be relevant to advertising research, they do not specifically address the use of a single source of data to track consumer behavior.

_____ Is a Posttest Method Used in Broadcast Commercials That