The four recognition scores generated by the Starch methodology are
A)noting, brand-associated, read-most, and read any.
B)comprehension, retention, response, and brand-associated.
C)noting, comprehension, seen-associated, and retention.
D)readers per dollar, cost ratios, CPMs, and brand-associated.
E)recognition, retention, comprehension, and readers per dollar.

Question

Quizplus · Accepted Answer

The Starch methodology generates four recognition scores: noting, brand-associated, read-most, and read any. These scores are used to measure the effectiveness of print advertisements by assessing how many readers noticed the ad, associated it with the correct brand, read most of the ad, and read any part of the ad.

The Four Recognition Scores Generated by the Starch Methodology Are