A "split-run" test offered by some print media allows
A)half of an advertisement to be placed in the upper left hand corner of a page and the other half in the lower right hand corner.
B)half of an advertisement to be placed on one page and the other half on the page facing it.
C)an advertiser to put the same ad in two consecutive issues.
D)alternate copies of the same issue to carry different versions of a message.
E)an advertiser to buy 50 percent of the back cover position in one issue.

Question

Quizplus · Accepted Answer

A split-run test involves printing alternate copies of the same issue with different versions of a message. This allows advertisers to test the effectiveness of different ad copy or designs and measure the response to each version. The other options listed do not accurately describe a split-run test.

A "Split-Run" Test Offered by Some Print Media Allows