Which of the following measures of advertising effectiveness through inquiries examines the effectiveness of a medium rather than an ad itself?
A) running an ad in successive issues of the same medium
B) running different ads in the same medium
C) running the same ad in different media
D) running variations of an ad in the same medium
E) running variations of an ad in different copies of the same medium
Correct Answer:
Verified
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Q94: A "split-run" test offered by some print
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Q100: According to the , the primary advantage
Q102: _ measures are designed to evaluate the
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Q107: _ have been used to measure the
Q109: _ can be classified as those that
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