Which testing method should Axel Inc., a manufacturer of consumer electronics, employ to determine if consumers remember its new advertising campaign slogan?
A)physiological tests
B)comprehension and reaction tests
C)recall tests
D)portfolio tests
E)concept testing

Question

Quizplus · Accepted Answer

Recall tests would be the best choice for determining if consumers remember the advertising campaign slogan. This type of testing involves asking consumers to recall the slogan from memory, without any prompts or cues, which provides a measure of how well the message was retained. Physiological tests may be used to measure reactions to the campaign, but would not specifically address recall of the slogan. Comprehension and reaction tests may assess understanding of the message, but not necessarily recall. Portfolio tests evaluate a range of marketing materials and are not focused on one specific message. Concept testing would be used to gather feedback on new product or service ideas.

Which Testing Method Should Axel Inc