Elite Motors Inc., an automaker, develops two new print ads targeted to women.One ad uses local scenes from around its Tennessee plant and emphasizes the "Made in America" aspect.The other ad uses a spokesperson and emphasizes the safety of the car.Which of the following types of ad effectiveness measures should Elite Motors use to test the most effective ad?
A)split-run testing
B)day-after recall
C)consumer juries
D)physiological measures
E)portfolio tests

Question

Quizplus · Accepted Answer

Split-run testing involves running multiple versions of an ad in different media markets or placements to determine which variation is more effective. It would be the most appropriate measure for Elite Motors to determine the most effective ad between their two options targeting women.