Which of the following statements is true of advocacy advertising?
A) Advocacy advertising is typically suitable only for small firms.
B) Advocacy ads may be sponsored by a firm or by a trade association.
C) Advocacy ads can be used only in conjunction with cause-related marketing.
D) Advocacy ads are mainly used for attracting sponsorships for events.
E) Advocacy ads use direct advertising to promote an organization.
Correct Answer:
Verified
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Q108: _ is a major form of corporate
Q109: Cause-related marketing refers to:
A)all advertising designed to
Q110: While portraying an image for a company
Q112: The Grand Thornton's print ad states that,
Q113: Firms that spend more on corporate advertising
Q114: Which of the following is true of
Q115: Many companies are attracted to event sponsorships
Q116: When Alstone Mobile refers to itself as
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