Cassandra sees a 30-minute TV show on an entertainment channel that advertises various types of kitchen appliances manufactured by Evolve, a brand of home appliances.In the show, the host demonstrates the usage of different appliances and describes the features and benefits of each product.This is an example of
A) a sales promotion.
B) personal selling.
C) specialty advertising.
D) buzz advertising.
E) an infomercial.
Correct Answer:
Verified
Q66: Which of the following statements best defines
Q75: Infomercials are:
A)primarily designed to sell products that
Q86: _are when a salesperson offers products or
Q87: Advertisers can measure the relative effectiveness of
Q90: _ is when a salesperson visits a
Q91: Which of the following measures aids direct
Q92: Which of the following is a form
Q94: Which of the following factors has led
Q96: _ is the personal presentation, demonstration, and
Q100: Which of the following is true of
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