Advertisers can measure the relative effectiveness of a direct marketing program quickly by using:

Question

Quizplus · Accepted Answer

Cost per order (CPO) is a metric that measures the cost of each order placed, which can accurately reflect the effectiveness of a direct marketing program. By tracking the cost per order, advertisers can quickly identify which tactics are driving the most sales and adjust their marketing strategy accordingly.

Advertisers Can Measure the Relative Effectiveness of a Direct Marketing