_____ is a measure of effectiveness used to determine whether or not a customer should be acquired, as well as to optimize service levels to existing customers.

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Customer Lifetime Value (CLV) measures the projected revenue a customer will generate throughout their relationship with a company. It helps in deciding whether a company should acquire a new customer or retain an existing customer by optimizing service levels. CLV also factors in the costs associated with acquiring and servicing the customer.

_____ Is a Measure of Effectiveness Used to Determine Whether