Due to clutter and relatively high costs, the use of _____ by direct marketers does not result in returns as high as those for other forms of direct marketing media.

Question

Quizplus · Accepted Answer

Magazines and newspapers often have high costs and can be cluttered with ads, making them less effective for direct marketers compared to more targeted and interactive forms of direct marketing media.

Due to Clutter and Relatively High Costs, the Use of _____