_____ is a simple formula that is used to assist marketers in determining the dollar value associated with a long-term relationship with a customer, thus evaluating his or her worth.

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Customer Lifetime Value (CLV) is a metric that calculates the total worth of a customer to a business over the course of their relationship. This formula helps marketers evaluate the profitability of keeping a particular customer over a long period of time, as well as identifying the most valuable customers to the business.

_____ Is a Simple Formula That Is Used to Assist