Which of the following measures aids direct marketers in evaluating the relative effectiveness of an ad based on the number of calls generated?
A) Cost per order (CPO)
B) Cost per thousand (CPM)
C) Cost per man-hour (CPMH)
D) Cost per new prospect (CPNP)
E) Sales per database name (SDN)
Correct Answer:
Verified
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A)build a credible
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Q100: Which of the following is true of
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