_____ is a measure of effectiveness used to determine whether or not a customer should be acquired, as well as to optimize service levels to existing customers.

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Customer Lifetime Value is a measure of how much a customer is worth to a business over the course of their relationship. It helps businesses determine the best way to allocate resources to acquire new customers, retain existing customers, and optimize service levels to maximize their value.

_____ Is a Measure of Effectiveness Used to Determine Whether