An agreement that states that Rochelle brand cosmetics would pay a fee to have its products prominently featured in 20 episodes of the soap opera Proclivity is an example of
A)product placement.
B)specialty advertising.
C)promotional products marketing.
D)guerrilla marketing.
E)buzz advertising.

Question

Quizplus · Accepted Answer

The agreement between Rochelle brand cosmetics and Proclivity soap opera to pay a fee for the prominent feature of its products in 20 episodes is an example of product placement. Product placement is a marketing strategy that involves showing a company's product in a non-traditional advertising way in movies, TV shows, or other media.

An Agreement That States That Rochelle Brand Cosmetics Would Pay