The rapid growth of branded entertainment tie-ins has led to an overwhelming number of product placements and integrations which will eventually result in:
A)positive audience reactions.
B)consistently high product appeal.
C)extended exposure of products to the audience.
D)low relative and absolute costs.
E)clutter and loss of effectiveness.

Question

Quizplus · Accepted Answer

The overwhelming number of product placements and integrations will result in clutter and loss of effectiveness. While branded entertainment tie-ins may lead to positive audience reactions, high product appeal, extended exposure of products, and low costs, these benefits are likely to be negated by the clutter and loss of effectiveness caused by the sheer volume of product placements and integrations.

The Rapid Growth of Branded Entertainment Tie-Ins Has Led to an Overwhelming