Which of the following is true of movie theater advertising?
A)It promotes a company's goodwill.
B)It has the ability to target specific demographic segments.
C)Its CPM is lower than that of any other medium.
D)It has an inherent problem of clutter.
E)It charges a premium for its advertisements.

Question

Quizplus · Accepted Answer

Movie theater advertising has the ability to target specific demographic segments based on the movie being shown. This is because different movies attract different types of audiences.

Which of the Following Is True of Movie Theater Advertising