A "Love Has No Labels" public service advertising campaign that was sponsored by the Ad Council filmed a live event where skeleton images embraced behind a large x-ray screen, then the people walked out from behind the screen. The people who embraced represented different pairings of gender, race, sexual orientation, religion, ability, and age. This video used a(n) _____________________ appeal to get viewers to look at their expectations and implicit bias.
A)emotional
B)news
C)product popularity
D)product feature
E)favorable price

Question

Quizplus · Accepted Answer

The "Love Has No Labels" campaign used emotional appeal to get viewers to look at their expectations and implicit bias. The use of skeleton images embracing behind an x-ray screen and then walking out to reveal different pairings of gender, race, sexual orientation, religion, ability, and age was designed to evoke an emotional response from viewers and challenge their assumptions about love and relationships.

A "Love Has No Labels" Public Service Advertising Campaign That