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When Frito-Lay Sponsored Its "Crash the Super Bowl" Creative Competition

Question 70

Multiple Choice

When Frito-Lay sponsored its "Crash the Super Bowl" creative competition and ran an ad that was entirely conceived and produced by amateurs, rather than advertising professionals, it was an example of __________________


A) transformational advertising.
B) reminder advertising.
C) rational advertising.
D) user-generated content.
E) teaser advertising.

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