When an ad for the American Indian College Fund used the headline, "I Will Keep 286,000 People from Losing Their Sacred Land" to generate curiosity among magazine readers and encourage them to read the copy below for an explanation, it was an example of a(n) ___________________ headline.
A)direct
B)transformational
C)testimonial
D)teaser
E)indirect

Question

Quizplus · Accepted Answer

The headline is designed to pique curiosity and encourage readers to continue reading for more information, which is characteristic of an indirect headline.

When an Ad for the American Indian College Fund Used