Which of the following client representatives ultimately approves the creative brief?
A)art director
B)financial manager
C)auditor
D)brand manager
E)media planner

Question

Quizplus · Accepted Answer

The brand manager is responsible for overseeing the overall brand strategy and messaging, so they are the most likely candidate to approve the creative brief. The art director, media planner, financial manager, and auditor may all be involved in the process of creating the brief, but the ultimate approval usually rests with the brand manager.

Which of the Following Client Representatives Ultimately Approves the Creative